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384 Pages
ISBN 978-3-423-24873-0
Rights Sold: Korea, Russia, Turkey
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Jochen Mai
Daniel Rettig I Think, Therefore I Am ... Mad!
The yo-yo effect is something many have painfully experienced at first hand after a diet, but are you also familiar with the big-fish-little-pond effect, the Mona Lisa syndrome and the TINA syndrome? There are countless psychological principles and phenomena we know little about, and yet on a daily basis they are affecting our behaviour, influencing our decisions or making us prone to manipulation. Jochen Mai and Daniel Rettig explain how we tick, both in matters of the heart and everyday life.
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Why are we more willing to help others when we're in a good mood?
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Why do men have affairs?
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Why is hindsight always easier than foresight?
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Why do we always root for the underdog?
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Jochen Mai is an economist/business journalist and social media expert. He has been head of the »Management and Success« section of the weekly business news magazine »WirtschaftsWoche« for eight years. His blog www.karrierebibel.de won the Lead-Award in 2009. He lives near Cologne.
Daniel Rettig, born in 1981 in Cologne, graduated from the Cologne School of Journalism, as well as studying economics and politics. He spent time as an intern on several publications, including »Der Spiegel«, »Financial Times Deutschland« and »WirtschaftsWoche«, where he has been working as an editor on the “Management and Success” section since 2008.
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Im Juli ist ›Ich denke, also spinn ich‹ Buchtipp des dtv Lektorats Sachbuch. Jetzt Artikel in unserem Online-Magazin lesen!
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15. July 2011Top Title Popular PsychologyJochen Mai/Daniel Rettig: I think, therefore I am...mad!
Together with journalist Daniel Rettig, bestselling business book author Jochen Mai has prepared an entertaining compilation of fascinating psychological principles which often rule our behaviour and perception without our conscious knowledge. Find out what makes you and others tick and how to take action against manipulations of your subconscious.
Also by Jochen Mai:
Two indispensable books for the majority of the modern working class - how to succeed in your professional career and how to organize your office life day by day.
