Coverbild The Good Old Days von Daniel Rettig, ISBN-978-3-423-26013-8
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The Good Old Days

Our memory of the past is often rose-tinted, but this joyful look back is entirely justified: Nostalgia gives our life a sense of meaning and security, as well as making us happy.

Daniel Rettig examines the power of nostalgia under four main headings—history, psychology, neurology and economics—and comes to the conclusion that it has a profound influence on our self-esteem and sense of community, our buying decisions and memories. We associate smells and sounds with people, places and experiences—in fact nostalgia is an emotion that embraces all the senses and keeps us under its spell from childhood to old age. In this exciting and informative discussion Rettig explains why this is so, and analyses what makes for the all-pervasive force of nostalgia.

Details
288 pages, ISBN 978-3-423-26013-8
About the author
Portrait des Autors Daniel Rettig

Daniel Rettig

Daniel Rettig, born in 1981 in Cologne, graduated from the Cologne School of Journalism, as well as studying economics and politics. He spent time as an intern on several publications, including »Der Spiegel«, »Financial Times Deutschland« and »WirtschaftsWoche«, where he has been working as an editor on the “Management and Success” section since 2008.

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