Coverbild I Think, Therefore I Am ... Mad! von Jochen Mai, Daniel Rettig, ISBN-978-3-423-24873-0

I Think, Therefore I Am ... Mad!

The A-ha! Moment and 100 other phenomena

The yo-yo effect is something many have painfully experienced at first hand after a diet, but are you also familiar with the big-fish-little-pond effect, the Mona Lisa syndrome and the TINA syndrome? There are countless psychological principles and phenomena we know little about, and yet on a daily basis they are affecting our behaviour, influencing our decisions or making us prone to manipulation. Jochen Mai and Daniel Rettig explain how we tick, both in matters of the heart and everyday life.

  • Why are we more willing to help others when we’re in a good mood?
  • Why do men have affairs?
  • Why is hindsight always easier than foresight?
  • Why do we always root for the underdog?
384 pages, ISBN 978-3-423-24873-0

Rights sold: Korea, Russia, Turkey
About the author
Portrait des Autors Jochen Mai

Jochen Mai

Jochen Mai is an economist/business journalist and social media expert. He has been head of the »Management and Success« section of the weekly business news magazine »WirtschaftsWoche« for eight years. His blog won the Lead-Award in 2009. He lives near Cologne.
About the author
Portrait des Autors Daniel Rettig

Daniel Rettig

Daniel Rettig, born in 1981 in Cologne, graduated from the Cologne School of Journalism, as well as studying economics and politics. He spent time as an intern on several publications, including »Der Spiegel«, »Financial Times Deutschland« and »WirtschaftsWoche«, where he has been working as an editor on the “Management and Success” section since 2008.

Jochen Mai - Warum ich losging, um Milch zu kaufen, und mit einem Fahrrad nach Hause kam

Jochen Mai benennt die typischen Denkfehler, die wir begehen, die Zwickmühlen, in denen wir immer wieder feststecken. Und zeigt, wie wir künftig Entscheidungen klüger treffen können.
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