Coverbild How I Set Out to Buy some Milk and Came Home with a Bicycle von Jochen Mai, ISBN-978-3-423-26131-9
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How I Set Out to Buy some Milk and Came Home with a Bicycle

The deeper truth behind our decisions

Many of our decisions have no major influence on our lives, while others are a matter of do or die. And some of them are so insane in retrospect that we can hardly believe we took them. A single good or bad decision can change the course of our lives forever. But what influences our decisions? How do they come about? Why is it we decide one thing today and something totally different tomorrow? And why do men make decisions differently to women?

Identifying the classical errors in reasoning we fall prey to and the dilemmas we find ourselves trapped in time and again, Jochen Mai shows us how we can improve our decision-making skills.

• common sense psychology for every eventuality; profound, knowledgeable – and entertaining
• features self-tests and pointers, including type indicators, towards enhanced decision making

Details
320 pages, ISBN 978-3-423-26131-9


Rights sold: Italy, Korea, Taiwan, Latvia, Czech Republic
About the author
Portrait des Autors Jochen Mai

Jochen Mai

Jochen Mai is an economist/business journalist and social media expert. He has been head of the »Management and Success« section of the weekly business news magazine »WirtschaftsWoche« for eight years. His blog www.karrierebibel.de won the Lead-Award in 2009. He lives near Cologne.
Buchspecial
Special

Jochen Mai - Warum ich losging, um Milch zu kaufen, und mit einem Fahrrad nach Hause kam

Jochen Mai benennt die typischen Denkfehler, die wir begehen, die Zwickmühlen, in denen wir immer wieder feststecken. Und zeigt, wie wir künftig Entscheidungen klüger treffen können.
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