Coverbild The Art of Making an Impact von Monika Matschnig, ISBN-978-3-423-26113-5
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The Art of Making an Impact

The Secret of Self-promotion
We tend to assume that charismatic people are blessed with a natural gift. But Steve Jobs, Madonna and Angela Merkel all started small. Much of what we do on a daily basis – the clothes we wear, the words we choose, our postures, facial expressions and gestures – is a form of self-presentation. Why do we bother? What’s it all in aid of? Because we want to put a message across, achieve an effect. Making an impression is a crucial facet of effective communication. The good news is that it’s not just a natural gift you either have or lack – it can be taught, learned, practiced and progressively enhanced. Presenting a range of prominent personalities from all walks of life as examples, the author explains what makes for their appeal and shows what we can learn from them.
Details
240 pages, ISBN 978-3-423-26113-5
About the author
Portrait des Autors Monika Matschnig

Monika Matschnig

Monika Matschnig, born in Austria in 1974, studied psychology, trained as an adult education coach and has been working as a counsellor, advisor, coach and lecturer since 2001. She is a keynote speaker specialising in body language.
Buchspecial
Special

Monika Matschnig: Die Macht der Wirkung

Monika Matschnig zeigt am Beispiel zahlreicher Prominenter aus Politik, Entertainment, Business und Sport, worauf ihre Wirkungskompetenz beruht.
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