How I Set Out to Buy some Milk and Came Home with a Bicycle

Non-Fiction, Psychology, Self-Help / Parenting, Bestseller, Bestseller Non-Fiction

Many of our decisions have no major influence on our lives, while others are a matter of do or die. And some of them are so insane in retrospect that we can hardly believe we took them. A single good or bad decision can change the course of our lives forever. But what influences our decisions? How do they come about? Why is it we decide one thing today and something totally different tomorrow? And why do men make decisions differently to women? Identifying the classical errors in reasoning we fall prey to and the dilemmas we find ourselves trapped in time and again, Jochen Mai shows us how we can improve our decision-making skills.

• common sense psychology for every eventuality; profound, knowledgeable – and  entertaining
• features self-tests and pointers, including type indicators, towards enhanced decision making

Sample Translation

Jochen Mai

Jochen Mai is an economist/business journalist and social media expert. He has been head of the Management and Success section of the weekly business news magazine WirtschaftsWoche for eight years. His blog www.karrierebibel.de won the Lead-Award in 2009. He lives near Cologne. 

How I Set Out to Buy some Milk and Came Home with a Bicycle

Many of our decisions have no major influence on our lives, while others are a matter of do or die. And some of them are so insane in retrospect that we can hardly believe we took them. A single good or bad decision can change the course of our lives forever. But what influences our decisions? How do they come about? Why is it we decide one thing today and something totally different tomorrow? And why do men make decisions differently to women? Identifying the classical errors in reasoning we fall prey to and the dilemmas we find ourselves trapped in time and again, Jochen Mai shows us how we can improve our decision-making skills.

• common sense psychology for every eventuality; profound, knowledgeable – and  entertaining
• features self-tests and pointers, including type indicators, towards enhanced decision making

Sample Translation

Bibliographic Data
320 pages, ISBN: 978-3-423-26131-9
First published 2016