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I Think, Therefore I Am ... Mad!

The A-ha! Moment and 100 other phenomena

The yo-yo effect is something many have painfully experienced at first hand after a diet, but are you also familiar with the big-fish-little-pond effect, the Mona Lisa syndrome and the TINA syndrome? There are countless psychological principles and phenomena we know little about, and yet on a ...

Rights sold: Korea, Russia, Turkey

How I Set Out to Buy some Milk and Came Home with a Bicycle

The deeper truth behind our decisions

Many of our decisions have no major influence on our lives, while others are a matter of do or die. And some of them are so insane in retrospect that we can hardly believe we took them. A single good or bad decision can change the course of our lives forever. But what influences our decisions?

Rights sold: Italy, Korea

Emotional Leading

The art of leading yourself and others

How to harness the power of inspirational leadership

Our actions are generally geared towards experiencing as many positive and as few negative emotions as possible. That goes for our work as well as our private lives. But what actually generates emotions? How do they come into being?


The Art of Making an Impact

The Secret of Self-promotion

We tend to assume that charismatic people are blessed with a natural gift. But Steve Jobs, Madonna and Angela Merkel all started small. Much of what we do on a daily basis - the clothes we wear, the words we choose, our postures, facial expressions and gestures - is a form of self-presentation.

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